Amazon Seller Summary
week ending
Aug 10 – Aug 17, 2020
Below, you’ll find the best and most actionable tips from the previous week’s 100+ Amazon Seller Posts.
ITEM #1: Expert product research strategies from Brandon Young
Brandon Young is almost an 8-figure seller. Here’s his tips.
- Growing a team is the way to get from 7 to 8 figures.
- It’s very important to know how people are going to find and buy your product. If you don’t know how people will find it, don’t launch it. Keywords will be critical.
- Old black hat methods to launch no longer work. For example, using specific URL’s to drive traffic can get you suspended these days.
- Canton Fair: 90% of booths are not actually factories even though they’ll say they are. Go to get product ideas.
- Brandon evaluates based on opportunity (keyword opportunity) and risk (how much cash outlay). Good keyword = 500 searches/month that are relevant. Must have at least 15 of these. 15-20 “good” keywords is doable. Over 40 keywords is a “good” opportunity. Click through for full strategy.
- If cash flow is inhibiting growth, use Kabbage to finance growth.
Full Post
here – from
Amazon Seller Insights Podcast
ITEM #2: Take advantage of Amazon’s new “request review” feature.
Amazon released a NEW “request a review” process that can reach customers who’ve otherwise opted out of seller emails. You can manually do it per order or automate by doing this.
- Feedbackwhiz lets you automate this and automate with filters, ASINs, etc and provides analytics.
- They offer a free 30 day trial to test effectiveness, found here: https://www.feedbackwhiz.com?r=cfm64wpk
Full Post
here – from
FeedbackWhiz Blog
ITEM #3: Testing Amazon’s new inventory limits and subsequent increases.
Testing Amazon’s new inventory limits and new product inventory increases.
- For a new product with an average of 3 sales per day, the tester saw an increased in allowed inventory from 200 to 436 within three weeks (2 – 4 weeks).
- Amazon seems to now make listings “available” for purchase even when inventory hasn’t even been checked into Amazon’s warehouse, but will show a deliver date far into the future.
Full Post
here – from
Helium10 Blog
ITEM #4: 3 advanced Amazon PPC techniques
How to organize and control your PPC campaigns.
- Split ad groups into separate campaigns to control how much money goes to each ad group, otherwise Amazon controls this.
- Include a maximum of 10 keywords per campaign so you can control which gets ad dollars.
- Don’t include high volume keywords with low volume keywords within a campaign to avoid “bullying.”
Full Post
here – from
Helium10 Blog
ITEM #5: Walmart+ (Prime competitor) details and how to get involved.
Walmart launched “Walmart Fulfillment Services (WFS)” to compete with Amazon. They handle all pick, packing & shipping. Here’s how to get involved.
- Walmart requires acceptance into the program unlike Amazon (open to anyone paying).
- WFS is free unlike FBA ($39.99 per month).
- Walmart has far less saturation. Supposedly sellers get 13x more traffic here than on Amazon.
- WFS has guaranteed 2-day free shipping for orders over $35, but this will be waived with the launch of “Walmart+” costing shoppers $98 per year (similar to Prime).
- You must have a tax ID to apply here: https://marketplace.walmart.com/wfsinterest/
- Referral fees found here by category (6% – 20%): https://sellerhelp.walmart.com/s/guide?article=000006011
Full Post
here – from
Jungle Scout Blog
ITEM #6: Use Amazon’s new “virtual bundling” feature
Amazon has a new opportunity to bundle your products virtually rather than physically package together.
- Only available for US, brand registered sellers. You can bundle 2 to 5 ASINs.
- Pricing should be lower than if bought together separately.
- You can run sponsored brand ads to bundles.
- Bundle products that are “complementary.” Look at your “market basket” analysis in your brand analytics dashboard in seller central.
Full Post
here – from
Playbook for Amazon Podcast
ITEM #7: 4 Pro PPC tips we haven’t heard before
1) target new competition (products with no reviews – sort by “new arrivals”) with a product targeting campaign
- 2) target in Spanish (can use google translate or “search terms” report)
- 3) Auto campaigns target 4 types: close match; loose match; substitutes; compliments – instead of one campaign for all four, make four campaigns and target each separately.
- 4) Category targeting and target bad competition. Product targeting campaign – choose “category” and select subcategory, then click “filter” and choose low star rating and price.
Full Post
here – from
Travis Marziani YouTube
Blog –
Amazon Seller Insurance Requirements
Amazon requires liability insurance (up to $1M) for “Pro” merchant accounts if sales exceed $10k for three consecutive months. Here are details.
- You must have Commercial General Liability (CGL), Umbrella and/or Excess Liability Insurance coverage.
- Insurance typically costs between $500 to $1k per year.
Full Post
here – from
Jungle Scout Blog