Amazon Seller Critical Updates August 31, 2020

Amazon Seller Summary

Below, you’ll find the best and most actionable tips from the previous week’s 100+ Amazon Seller Posts.

 ITEM #1:  Tips for an Amazon Sales boost

Tips to rank on Amazon.

• When doing a promotion, have participants find organically by keywords rather than with a direct link.
• Dropping price, even temporarily, can have a big boost with ongoing sales.
• Temporary Amazon “Promotions” will boost organic sales in the longer term.

Full Post here – from AMZ Tracker Blog    

 ITEM #2:  Amazon Seller Conference Sep 1

Amazon Accelerate – first, virtual Seller conference hosted by Amazon Sep 1- Sep 3. Join here: https://register.amazonaccelerate.com/page/1559189/reg-landing-page

Full Post here – from Viral Launch Blog     Blog  – How to Create a Winning Amazon Bundling Strategy

Bundling is a great chance for differentiation. Here are tips.

• Lifestyle images are proven to increase sales vs standard images.
• You can’t run product ads to bundles but you can run sponsored brand ads.

Full Post here – from Helium10 Blog

Blog  – Prepare for Black Friday & Cyber Monday – FBA Selling Tips for 2020

Tips to Prepare for Black Friday.

• Deliver inventory by November 5th for Black Friday & Cyber Monday.
• Consider creating a deal for the BF & CM period. This costs 2x a normal deal.

Full Post here – from Jungle Scout Blog

Podcast  – Planting Seeds For NEXT Product Launch or Promotion (The Runway Method)

The Runway Method to launch products.

• 4 weeks before product launched, start mentioning product topic multiple times per week via email, facebook, blog post, etc.
• Run Facebook ads to these, track who views this and retarget when launched.

Full Post here – from Rock Your Brand Podcast Scott Voelker Podcast

Podcast  – Using The MVP Method To Create Digital Assets and Products FAST

Sell something before you actually create it to avoid risk. Don’t overcomplicate.

• Scott sells an academy (to an existing email list) then only conducts it if it sells. Otherwise, will refund.
• Test by creating a landing page for a smaller paid product and see if it converts. If so, create a larger product around that.

Full Post here – from Rock Your Brand Podcast Scott Voelker Podcast

Blog  – Amazon Seller News VIII 2020

News from Amazon, summarized.

• New IPI limitations (inventory limits) come into effect Sept 1st.
• New prepaid returns option is available for seller fulfilled products.
• New – Amazon launched a Listing Quality Dashboard found here: Inventory -> Manage Inventory
• Video uploads, previously reserved for Brands, are now available for all sellers and products.
• Project Zero is now available to all marketplaces.

Full Post here – from Seller Engine Blog

Blog  – 7 Feedback Genius Tips to Help You Optimize Your Buyer-Seller Messaging

7 tips to optimize seller messaging, listed below.

• Tips. 1. Use product-specific images in emails. 2. Add personality. 3. Only send one review request. 4. Keep emails short with clear call to action. 5. Use variables in emails. 6. Use repeat-buyer optionality to personalize. 7. A/B test emails.

Full Post here – from Seller Labs Blog

Podcast  – Is Buy and Hold a Good. Strategy for Amazon Sellers

Buy products, hold & sell at optimal time. Does this work?

• No – Bad Idea because: 1) no guarantee price will go up 2) storage costs 3) opportunity cost of capital tied up
• Yes if can sell within 30 to 45 days for 2x.

Full Post here – from The Full Time FBA Show Podcast

Podcast  – How an Automatic Repricer Literally Doubled My Amazon Sales

Automatic Repricing can double sales. Should be doing this after 40 SKUs.

• A tool can automatically change prices based on rules, competitors, inventory, etc.
• Amazon offers a free option called Automate Pricing. It reprices up fine, but does not raise it properly.
• Recommends Bqool. It doubled sales. It offers 228 ways to reprice.
• Bqool updates every 15 minutes. Plans start at $25 per month.

Full Post here – from The Full Time FBA Show Podcast