Amazon Seller Summary
week ending
Aug 24 – Aug 31, 2020
Below, you’ll find the best and most actionable tips from the previous week’s 100+ Amazon Seller Posts.
ITEM #1: Tips for an Amazon Sales boost
Tips to rank on Amazon.
- When doing a promotion, have participants find organically by keywords rather than with a direct link.
- Dropping price, even temporarily, can have a big boost with ongoing sales.
- Temporary Amazon “Promotions” will boost organic sales in the longer term.
Full Post
here – from
AMZ Tracker Blog
ITEM #2: Amazon Seller Conference Sep 1
Amazon Accelerate – first, virtual Seller conference hosted by Amazon Sep 1- Sep 3. Join here: https://register.amazonaccelerate.com/page/1559189/reg-landing-page
Full Post
here – from
Viral Launch Blog
Blog –
How to Create a Winning Amazon Bundling Strategy
Bundling is a great chance for differentiation. Here are tips.
- Lifestyle images are proven to increase sales vs standard images.
- You can’t run product ads to bundles but you can run sponsored brand ads.
Full Post
here – from
Helium10 Blog
Blog –
Prepare for Black Friday & Cyber Monday – FBA Selling Tips for 2020
Tips to Prepare for Black Friday.
- Deliver inventory by November 5th for Black Friday & Cyber Monday.
- Consider creating a deal for the BF & CM period. This costs 2x a normal deal.
Full Post
here – from
Jungle Scout Blog
Podcast –
Planting Seeds For NEXT Product Launch or Promotion (The Runway Method)
The Runway Method to launch products.
- 4 weeks before product launched, start mentioning product topic multiple times per week via email, facebook, blog post, etc.
- Run Facebook ads to these, track who views this and retarget when launched.
Full Post
here – from
Rock Your Brand Podcast Scott Voelker Podcast
Podcast –
Using The MVP Method To Create Digital Assets and Products FAST
Sell something before you actually create it to avoid risk. Don’t overcomplicate.
- Scott sells an academy (to an existing email list) then only conducts it if it sells. Otherwise, will refund.
- Test by creating a landing page for a smaller paid product and see if it converts. If so, create a larger product around that.
Full Post
here – from
Rock Your Brand Podcast Scott Voelker Podcast
Blog –
Amazon Seller News VIII 2020
News from Amazon, summarized.
- New IPI limitations (inventory limits) come into effect Sept 1st.
- New prepaid returns option is available for seller fulfilled products.
- New – Amazon launched a Listing Quality Dashboard found here: Inventory -> Manage Inventory
- Video uploads, previously reserved for Brands, are now available for all sellers and products.
- Project Zero is now available to all marketplaces.
Full Post
here – from
Seller Engine Blog
Blog –
7 Feedback Genius Tips to Help You Optimize Your Buyer-Seller Messaging
7 tips to optimize seller messaging, listed below.
- Tips. 1. Use product-specific images in emails. 2. Add personality. 3. Only send one review request. 4. Keep emails short with clear call to action. 5. Use variables in emails. 6. Use repeat-buyer optionality to personalize. 7. A/B test emails.
Full Post
here – from
Seller Labs Blog
Podcast –
Is Buy and Hold a Good. Strategy for Amazon Sellers
Buy products, hold & sell at optimal time. Does this work?
- No – Bad Idea because: 1) no guarantee price will go up 2) storage costs 3) opportunity cost of capital tied up
- Yes if can sell within 30 to 45 days for 2x.
Full Post
here – from
The Full Time FBA Show Podcast
Podcast –
How an Automatic Repricer Literally Doubled My Amazon Sales
Automatic Repricing can double sales. Should be doing this after 40 SKUs.
- A tool can automatically change prices based on rules, competitors, inventory, etc.
- Amazon offers a free option called Automate Pricing. It reprices up fine, but does not raise it properly.
- Recommends Bqool. It doubled sales. It offers 228 ways to reprice.
- Bqool updates every 15 minutes. Plans start at $25 per month.
Full Post
here – from
The Full Time FBA Show Podcast