Viral Launch has a suite of tools they offer to Amazon Sellers. It appears as though they started with their “Product Launch” service (over 17k launches) and expanded into other areas. We’d describe it as more of a “Swiss army knife” than an “All in one” resource. One significant difference with this company versus others is the option for personalization. With many of their product offerings, you’ll have a personal consultant guiding you through the process. Viral Launch’s self-proclaimed mission ” is to equip those entrepreneurs with the insight, tools, and partnerships needed for lasting success.”
The company offers the following services.
Product Discovery: After adding your specific criteria, you’ll see a list of products, keywords, brands, and categories that meet your standards. This allows you to identify profitable products, and research potential markets. Product Discovery offers the information that you need to make an informed sourcing decision, all in one place. With their “Tracker” tool, you can quickly reevaluate your favorite products, keywords, brands, and categories.
Market Intelligence: Viral Launch claims to have the most accurate sales estimates and product trends, built upon real-time and historical data from billions of real Amazon data points. The company has a proprietary algorithm with “dozens of in-house rules” allowing them to efficiently analyze products. Historical sales, price, and review data allow you to leverage information about market trends to take advantage of profitable opportunities. For simplicity, 5-star validation is used for potentially successful product ideas. Use the software to then determine a product’s required upfront investment and calculate your potential profit.
Product Launch: Viral Launch has a community of 350,000 users they can reach for a product launch. The company will expose your product to this market to increase sales and, in return, improve keyword rankings. By increasing keyword rankings, your sales should improve and this snowball effect will hopefully create a lasting momentum. To take part, you’ll be required to take part in a deeply discounted program for your product. The cost is not just that listed below, but any discounts you’re taking to promote your product.
Product Photography: You’ll need stunning images to set you apart from the competition on the Amazon Marketplace. Viral Launch has a team to shoot your curated set of studio (white-background) and lifestyle shots to tell your product’s story to potential customers. In-house photographers boast 10+ years of experience and internal consultants shape the perfect shot based on a breadth of experience.
Listing Optimization: Consultants will analyze and craft your keywords to optimize for search. Copywrite experts will include these keywords to maximize impact on search while maintaining an organic and simplistic understanding of your product and its benefits. The main two goals with this service are to maximize keyword exposure and to optimize for sales conversions. This is accomplished through your Amazon title, description, bullet points, and back-end search terms.
Split Testing: Otherwise known as “A/B Testing,” this allows you to determine which price point, images, title, and description make your listing the most money. You can set it and forget it with Viral Launch’s product, Listing Dojo. You’ll drive the optimum number of clicks, sessions, conversions, and sales. Tracking is made simple with beautifully displayed, comprehensive graphs and statistics to identify the most profitable options for each listing element.
To learn more about the product:
If you’ve used Viral Launch, please add your feedback in the comments section below.
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